Overview
We designed, developed and built the webshop for Merely Made, the Korean fashion brand from Seoul, sold in 32 stores from Paris to Tokyo. The brand already had a strong identity, so we started by understanding it: the calm tone, the quiet confidence and the room around every garment. We then translated that identity into web design, with negative space as the main design tool, so the clothes and photography can breathe and the interface stays out of the way. With a fast, focused team we built the store from scratch, from home page and lookbook to shop, product pages and stockists, designed and built for desktop and mobile together. Design and development under one roof means no handoff delays, just a webshop that goes live fast and fits a brand that sells worldwide.
