Overview
Flux is a motion design collective that needed an identity system as dynamic as their work. We created a living brand that shifts and evolves—from generative logo animations to a custom type system and a portfolio site that feels like a reel in itself.
ClientFlux Motion Identity
ServicesMotion Design, Brand Identity, Creative Direction
Year2023
Results
- Brand launch generated 50K+ social impressions in 48 hours
- Inbound project inquiries tripled within the first quarter
- Identity system adaptable across 12 different media formats
- Featured on It’s Nice That and Brand New